Tuesday, January 21, 2014

Mori Girl vs. Natural Kei: How to spot the differences.

When first venturing into the vintage, feminine side of Japanese fashion, it can be hard to differentiate between Mori Girl and her sister styles. They all have similarities, but are different none the less. So I'm going to give you a quick guide to the most commonly confused styles; Mori girl and Natural Kei. Then you'll know be able to spot the differences yourself.

Mori Girl:

Mori Girl was created with the forest in mind. Mori Girls are categorized by the fact that they look like they dwell in the forest. Mori Girl has taken some inspiration from Natural Kei, but is very much a style of its own.

Mori Girls most prominent features are lots of lace, many flowing layers, and natural color tones, with little bits of color thrown in.

Mori Girl's personally remind me of little forest fairies.

Natural Kei:

Natural Kei was created with the forest in mind as well, but not in the same sense as Mori Girl. Natural Kei focuses on a style that might remind you of a girl who lives in a cottage in a small town on the English or French country side. Created in the 70's, the traditional look has pretty much died out, although not completely.

Natural Kei's most prominent features are things like layers of ruffled skirts, bold floral and prairie looking prints, and lots of bold color contrasts.

Think Little House on the Prairie.

However, Natural Kei does have some things in common with Mori Girl, which mean that some outfits can pass as either style, and it still will be acceptable to call it whichever you please.

Other Similar Sister Styles:

Mori Girl's two other sister styles are Cult Party Kei,

and Dolly Kei.

Be careful not to mix these either. (If I find that enough people would like, I might dive more into the distinctions between these two styles as well.)

But also remember, there are no set rules for the Mori Girl fashion or lifestyle. There is the official Mori Girl checklist from mixi, but by no means consider this the set in stone rules. You don't have fit with every single thing on this checklist to be a Mori Girl. You also don't have to dress Mori Girl 24/7 to be one. I think it's perfectly acceptable to dress in other styles sometimes, and still classify yourself as a Mori Girl.

Feel free to blend and experiment with styles. Find out what you really love! But until then, I hope you found this post helpful. Good luck diving into the forest dwellers world!

(If your picture is featured in this post and you would like it removed or credited, please let me know.)


  1. Hi~ <3
    This post was really useful and great~! Thank you ^^
    Btw, I found your blog just now, and I like it, really cute :3


    1. Thank you :) I'll definitely be following your blog now. I'm always excited to meet new Mori Girls!

  2. Thank you sooo much <3
    I didn't post in a while just because of my exam-period, but this week I want to write an update ^_^
    Thank you again~ I always like meeting new mori girls too ~

  3. Thanks for explaining this! Its was quite helpful :>

  4. Natural kei can be best described as Scandinavian/Nordic or Finnish inspired style, alot of the natural kei clothing shops have Finnish or Swedish names for the labels on the clothes they also do Moomin collabs at the natural kei clothing shops (Moomin is Finnish). Dolly kei has alot of folk influenced stuff incorporated, such as Eastern European, Gypsy and German dirndl wear.