The OG Mori Brands
Let's set the scene. It's the early 2010s, and you're browsing on the internet. You come across this cute new J-fashion, called mori girl. Excited, you start to dive into the new street snaps and magazines that have recently been shared, and you decide you want to buy your own mori clothing. So you visit the websites of the many prominent mori brands to snag your first piece. For those of you who discovered mori in its early days, this probably brought back a wave of nostalgia for you. But for new mori folk, such a scenario would seem impossible. I can't count the number of times people have asked me where to buy mori clothing pieces, and I've had to sadly tell them I just don't know. Now that mori's heyday has passed, most mori brands have either shut down or moved on to new styles. But, I can remember a day when mori was a part of pop culture, and brands were fairly easy to find. Although most of these brands are gone, their impact on shaping the fashion s...