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I don't know much, but I'm learning.

I don't know much, but I'm learning.

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Mori Kei History

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Showing posts from April, 2017

Mori Room Tour

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Hello my deers! I just posted a new video on my youtube channel giving a tour of my mori inspired room. Check it out if you'd like! Have a lovely day!

10:49 AM 1 comment

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My name is Kathryn
(aka forestsandtea
or "Everyone's Mori
Mom"), and I am a US
full-time Mori Girl.

On my blog you can
find helpful posts
for Mori folk, and
archived information
on mori fashion and
its history!

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It’s 2025. You turn on your computer, and through some streak of luck, stumble across images for a J-fashion style called “Mori Girl”. You’re so excited. This is exactly the kind of fashion you’ve been looking for, and you’re instantly in love. But tragedy strikes. You go to google for more information and you are instantly inundated with reblogged pinterest photos with no sources, articles of questionable quality from fast fashion brands that seem to say a lot without saying anything meaningful, and blogs that haven’t been updated since 2015 at least. Has this happened to you? Well fear not! I am here to give you a guide to getting started with mori kei in the years since its decline in popularity. If you are new to the style and feeling lost, this guide is for you! And if mori is old hat to you, maybe you can find some interesting tidbits here as well. Let’s get started! Contents: Where is all the mori content? / What is going on with mori in Japan? What is the history of mori? How d...

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Let's set the scene. It's the early 2010s, and you're browsing on the internet. You come across this cute new J-fashion, called mori girl. Excited, you start to dive into the new street snaps and magazines that have recently been shared, and you decide you want to buy your own mori clothing. So you visit the websites of the many prominent mori brands to snag your first piece. For those of you who discovered mori in its early days, this probably brought back a wave of nostalgia for you. But for new mori folk, such a scenario would seem impossible. I can't count the number of times people have asked me where to buy mori clothing pieces, and I've had to sadly tell them I just don't know. Now that mori's heyday has passed, most mori brands have either shut down or moved on to new styles. But, I can remember a day when mori was a part of pop culture, and brands were fairly easy to find. Although most of these brands are gone, their impact on shaping the fashion s...

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