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2024 in Review (Mori and more!)

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Hello my deers! This post is a bit different from my normal content, so I want to do a quick explanation of why. As mori is no longer an active fashion style, there is only so much content that can be made about it. I've been posting about mori things for years now, and while I don't plan on stopping any time soon, I'd like to diversify my content here a bit, so that I can post more regularly for your all. So, that being said, I wanted to do something more mori adjacent, and do a year in review type reflection of things I've enjoyed this year, both mori and not. I hope you can enjoy and find a few things you might like yourself. Music My taste in music is, as always, very eclectic. However, I did find some new musicians and songs that I really enjoyed this year that have a mori feel to them. So here are a few of my recommendations! The Crane Wives This band isn't new, but they are new to me. I only really started listening to their extensive catalogue this year, and...

More Bygone Mori Brands

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This post is a continuation of an older post on OG mori brands . Please check out that post as well for more information on mori brand history! Hello everyone! Long time no post. I had one of the busiest, and most fun, periods of my life since moving to Japan recently. But things are settling down again and I wanted to make a new post for you all. Today, I want to talk about some more bygone mori brands. These brands, while not as influential as those like Wonder Rocket and Cawaii, still had a major impact on mori's image and styling both in Japan and abroad. In fact, many of their brand images still circulate to this day in mori circles! So, let's take a look at a few. Sechuna Sechuna was a Korean brand that sold J-fashion inspired pieces, often with a natural flare, to a Korean audience. Around 2010, their clothing began to cater towards more fashion more directly, and they grew popular amongst some mori groups.  Generally, Sechuna's outfits catered to a more toned down f...

Mori Magazines: Mori Girl Lessons

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Throughout its popularity in Japan and Harajuku fashion communities, mori kei has often, like many other of its fellow J-fashion styles, been featured in magazines. Similar to other fashions, it has also had its own unique magazine series produced. Although all of these have since concluded, they remain a popular source for mori inspiration. Today, I want to introduce you to one of these such magazines, the  Mori Girl Lessons. Publisher The Mori Girl Lessons were a series of magazines catered directly to mori fashion , published by Takarajimasha . The company has published many fashion magazines over the years, such as MILK. I still often see their magazines in stores here in Japan. The company delved into the mori world in the early 2010s, producing 6 known issues of their mori style guides, known as "Mori Girl Lessons." Contents The Mori Girl Lessons featured a wide variety of contents, from clothes, to hair, to makeup, and even celebrity features! The magazines covered a ...