I don't know much, but I'm learning.

It’s 2025. You turn on your computer, and through some streak of luck, stumble across images for a J-fashion style called “Mori Girl”. You’re so excited. This is exactly the kind of fashion you’ve been looking for, and you’re instantly in love. But tragedy strikes. You go to google for more information and you are instantly inundated with reblogged pinterest photos with no sources, articles of questionable quality from fast fashion brands that seem to say a lot without saying anything meaningful, and blogs that haven’t been updated since 2015 at least. Has this happened to you? Well fear not! I am here to give you a guide to getting started with mori kei in the years since its decline in popularity. If you are new to the style and feeling lost, this guide is for you! And if mori is old hat to you, maybe you can find some interesting tidbits here as well. Let’s get started! Contents: Where is all the mori content? / What is going on with mori in Japan? What is the history of mori? How d...