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I don't know much, but I'm learning.

I don't know much, but I'm learning.

About Me
Mori Kei History

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Showing posts from February, 2014

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My name is Kathryn
(aka forestsandtea
or "Everyone's Mori
Mom"), and I am a US
full-time Mori Girl.

On my blog you can
find helpful posts
for Mori folk, and
archived information
on mori fashion and
its history!

Important Links

Mori Kei Discord
Mori Kei Wiki
Mori Kei Resources Archive
Mori Magazine Archive
Bibliotheca J-Fashion Blog Circle

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Popular Posts

A Beginner's Guide to Mori Kei (2025 Edition)

It’s 2025. You turn on your computer, and through some streak of luck, stumble across images for a J-fashion style called “Mori Girl”. You’re so excited. This is exactly the kind of fashion you’ve been looking for, and you’re instantly in love. But tragedy strikes. You go to google for more information and you are instantly inundated with reblogged pinterest photos with no sources, articles of questionable quality from fast fashion brands that seem to say a lot without saying anything meaningful, and blogs that haven’t been updated since 2015 at least. Has this happened to you? Well fear not! I am here to give you a guide to getting started with mori kei in the years since its decline in popularity. If you are new to the style and feeling lost, this guide is for you! And if mori is old hat to you, maybe you can find some interesting tidbits here as well. Let’s get started! Contents: Where is all the mori content? / What is going on with mori in Japan? What is the history of mori? How d...

An Introduction to Mori Kei

In all of my years writing a Mori focused blog, I have yet to make an introductory post to Mori kei. This is because until recently I just didn't feel the need to. There were already hundreds of blog posts about the subject, and they covered it pretty extensively. However, most Mori blogs are starting to shut down or become inactive, so I think now is a good time for me to compile everything in one place so that none of it is lost. So, without further ado, here is an introduction to Mori kei. History: Mori kei, first known as Mori Girl, was created around 2006 when a Japanese woman named Choco made a Mori girl community on Mixi (Mixi is similar to Facebook). There had been a few girls who had been wearing the style in Harajuku (the Japanese fashion district) before this, but Choco gave it an official name and created a list of rules for the style. These rules were a loose guideline, and not even the original Mori Girls followed them completely, but regardles...

Mori Magazine Scans Archive

One of the worst things I have found about being new to a fashion that is long past its popular days is that many of the "quintessential mori things" have long since faded into obscurity. For instance, brands have closed their stores, bloggers have deleted their content, and many of the fashion icons have left the j-fashion scene altogether. However, there is one thing that has always worried me above the rest with mori kei's growing inactivity, and that is the fact that all mori magazines have since stopped being printed and published. Although it may be almost impossible to find a printed copy of most magazines these days, there are some amazing people who have taken to scanning their own copies of these elusive magazines and making them available for others to read online. I had been planning for ages to create a post with links to all of the resources that I have compiled over the years of magazine scans, and the links had been sitting in a blog post, unedited, f...

Foundations for a Mori Wardrobe

When I first started to create my mori wardrobe, I was a bit lost as to where to start. I pretty much just bought anything I considered to be mori, and ended up with a large mess of clothing, and not a clue how to coordinate all of it. But after a few years of creating a mori wardrobe, I finally know what the basis for a mori wardrobe is. I want to share this with all of you, so that if you're just starting to create your mori wardrobe you can have some idea of where to start. Please remember that these are all my personal opinions, and that this is not by any means a complete guide. Just a bit of a guideline based on the things I've found while building my own mori wardrobe. To compare and contrast, you can check out Miss Kellie 's wardrobe guide, and Berry Drop Shop 's wardrobe guide for mori girls in tropical climates. So without further ado, let's begin! When beginning to make a mori wardrobe, the most important thing to do is to pick a general color s...

Almost Mori: What is Mori Gyaru?

This post was updated in April 2020 to better reflect the views of the gyaru community on the difference between substyles and microstyles, as well as mori gyaru's popularity within the gyaru community as opposed to the mori community. Welcome to the third post in the "Almost Mori" series! This time we will be taking a look at Mori Gyaru! Mori Gyaru is another popular spin-off style of mori kei, but this style is unique because it is not just a spin-off of one fashion style, but rather a combination of two well-known styles: mori kei and gyaru. There are still a few good posts on the internet for extra reference on the style, such as the post by On the Streets of Sydney here , and also one in Portuguese here . There is also an actual blog run by a mori gyaru here that you can visit as well! However, the blog is now inactive, although it still has some decent resources posted. Mori Gyaru is a somewhat more popular style than the last few styles we have look...

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