Posts

Strega vs Mori: The Differences

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Have you ever browsed the mori tags and noticed a reoccurring tag titled "strega"? The term is often used alongside mori kei and other alternative fashions, especially dark mori. However, although many seem to use the word interchangeably, the term actually has its own unique history that most are unaware of. Today, I want to tell you a little more about strega fashion, its history, and how it relates to mori kei. History Back in the early days of mori kei, the Tumblr mori community was very active and always creating and defining new substyles. One of these, dark mori, became quite popular, quite quickly. Many people who enjoyed mori kei and goth fashion began wearing the style and using the tag. However, the rules of mori, while loose, meant that the fashion was constrained. For some, this was fine, but for others, they wanted to participate in the style while having the ability to create freer, more expressive coordinates that deviated from the normal mori style. This is...

Mori Music Finds: Misc (8)

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Hello my deers! Today I have another collection of mori music finds for you! I don't have individual messages for each song or artist this time, but I hope you enjoy anyways and find something new to listen to! 1) You are a Gift from The Undateables Soundtrack 2) 郭采洁 Amber Kuo - 一页台北 (Au Revoir Taipei) 3) ぼくたちの失敗 (Bokutachi no Shippai) by 森田童子 (Doji Morita) 4) おいでよ (Oide yo) by コトリンゴ (Kotoringo) 5) Painovoimaa, valoa by Lau Nau

Trend-ization: How the Movement of Trends in Mori Brands Impacted How the Community Views Mori Kei

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Recently, I have noticed a changing aesthetic in mori kei. Gradually, the style has moved from a distinct style that is easy to spot, to a more simplified version of its previous self. This change has long fascinated me, and I wanted to see how this happened and how to properly describe this phenomenon. After some thinking and research, I think I've come up with the answer, and I want to share it with all of you. But first, a disclaimer. If you dress/think this way, no worries! Nothing is wrong with that, and I am certainly not saying you should stop or change what you're doing. Instead, I'm simply trying to describe how the community has changed and start a conversation about the nature of fashion. What is "Traditional Mori?" So let's begin! First, we need to decide what constitutes as "traditional mori" fashion, as opposed to this "new" version I have noticed. My personal definition would be as follows. Traditional mori kei is a...

Cottagecore vs. Mori Kei: What's the difference?

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Cottagecore has become wildly popular on the internet recently, and, as such, has attracted a bit of attention from the mori community. Due to their similar aesthetics, many mori folk have begun asking, what is the difference between the two? Is cottagecore just another version of mori kei? I personally am uninvolved in the cottagecore movement, so when these questions started coming my way, I was a bit confused about how to respond. What exactly was cottagecore? Was it different at all, or just a new name for mori kei? So I went down a rabbit hole of research, and I think now I can safely communicate the differences between the two and what sets the two communities apart. I will say, one person actually beat me to this, so I will link their post on the subject here , but they didn't go into as much detail as I would like to, so I still feel like I have something worth posting. Also, before I begin, I want to first say I won't be touching on the various cottagecore con...

The Almost Sister Fashions

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This is going to be a relatively short post, but recently, as I was browsing some older mori resources, I came across a few unrealized fashion styles. For nostalgia's sake, I thought it might be fun to talk about these styles, and what they might look like! Who knows, maybe one of you will end up making these substyles a real thing? Desert Girl One mori person suggested creating a version of mori that reflects the desert. The idea would include shades of brown and cream, to reflect the desert sands, as well as a heavier focus on light layers. It would also probably include less thick fabrics, and lighter cuts more fit for the heat. When I imagine this style, I picture Rey from Star Wars for some reason, even though I've never seen the movies. What do you think a desert girl would look like? Numa Girl Numa girl, whose name comes from the Japanese word 沼 (ぬま) meaning "marsh," is a proposed variation of dark mori. Discussions around it proposed a version of the ...

The Substyles Mini Series: What is Casual Mori?

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Welcome back to another substyles post. This one wasn't planned, but recent discussions made me realize that there is a lack of information on casual mori kei. So, why not make a post on it! Hopefully, this post gives you some new information and is helpful for you. So, let's take a look at casual mori! Common Points Casual mori, also sometimes referred to as mori inspired, is a substyle of mori kei. Because of its connection to the style, it obviously has many common points with mori kei that tie it to the style. So let's explore those common points in detail first. 1) Natural colors Like regular mori fashion, casual mori sticks to mori's rules of natural color palettes. Browns, creams, greens, light floral colors like pinks and blues, and other similar colors are the most popular. Unlike regular mori, most casual mori coordinates stick more strictly to these colors, avoiding uncommon colors, to stay closer to the mori aesthetic. 2) Natural...