1) Whimiscal touches: From lace details and trim, to patchwork fabrics, to even unique embroidery touches and fairytale elements, mori is a simply magical style. So many small, whimsical elements come together in each outfit to make something that honestly feels like you stepped out of a fantasy story. There's nothing like the feeling of wearing your favorite coordinate out in public and feeling like a fairytale character.
2) Focus on natural themes: The stereotype of Choco's "Forest Fairy" is absolutely true! Mori looks at home in the forest, and I love it! Either as a whimsical fairy, or a mysterious wood elf, mori's magical themes fit in perfectly with a forest background.
3) Community: The mori community is its own kind of magical. Many J-fashion communities, especially abroad, can feel magical. Connecting with people over a shared love of fashion is of course magical in and of itself. But the mori community has been particularly small and close-knit. Due to its small size, everyone knows everyone to an extent, and the most popular people can feel like your friend instead of an idol or celebrity. That connection leads to such a cozy and friendly environment. Additionally, the community has been overall undramatic and kind, which also makes for a magical experience.
4) Focus on slow living: From its creation, mori has had a focus on slowing down and enjoying the moment. Mori people tend to care about environmental awareness, have a focus on family and friends, and love making small everyday activities and hobbies magical.
How about you? What makes mori feel magical to you? I'd love to hear your answers. Until next time, my deers!